The mere repeated exposure paradigm involves repeated exposures of a particular stimulus object and observes the emerging preference for that object. Literature on the mere repeated exposure effects shows it to be a robust phenomenon that cannot be explained by an appeal to recognition memory or perceptual fluency. These effects are valid across cultures, species, and diverse stimulus domains. In this experiment thirty six undergraduate subjects were exposed to a series of senseless words at varying exposure times (14 and 150-ms), following which they were asked to make linking rating of these stimuli, and nonfamiliarized senseless word, on 21-point scales. The results of this experiment shows, there was a main effect of stimulus familiarity on liking rating, with previously exposed stimuli receiving significantly more positive liking rating than unfamiliar novel stimuli. The results of this experiment are consistent with the standard mere-exposure effect.