Theory and data about culture and motivation are examined. Psychology college students in 29 nations answer to Singelis self-construal, to Triandis attitude scale and to a primary and secondary control scale. Beliefs were correlated with Hofstede's nations score on Individualism-Collectivism and Power Distance. People from collectivistic and vertical (high power distance) societies report higher belief in cognitive-behavioral consistency, share more beliefs related to dependent affiliation, but also agree more with beliefs related to achievement, self-direction and distinctiveness motivation. Subjects from vertical individualistic societies report higher agreement with need for uniqueness, but not higher need for consistency, and higher level of behavioral flexibility or self-monitoring style, probably related to higher importance of positive self-presentation. Subjects living in collectivistic horizontal societies report higher level of beliefs related to affiliation and modesty, and people from individualistic horizontal cultures are higher in interdependent affiliation and intimacy. Primary control was not higher in individualistic cultures, and people from collectivistic and vertical societies report higher secondary control of negative emotions.